Digital Marketing / Advertising / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a couple of jargon for most of those who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down in which you in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is it. That is what Online marketing is definitely. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all promoting platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing except social media traffic generation.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings associated with search results on search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every website owner as it helps you stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy within so as preserve reminding them concerning their visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for an incredible digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771